Sehar Siddiqi

Sehar Siddiqi is a London-based graphic designer and coffee addict, raised in Saudi Arabia and Ireland. With a keen interest in branding, Sehar uses her cultural background to bring a unique perspective to her design work.

About

Amalgamate

Logo Design
Visual Identity

Tools used:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe AfterEffects

Amalgamate was created with the intention to fulfill the need of every millennial woman with a busy lifestyle, that wants to look put together everyday. We created Amalgamate clothing to help women create the perfect attire for every occasion.

The logo was created extending the line from the “A” all the way to the end of the word to “E”. The line represents how Amalgamate weaves together the perfect outfit. The brand’s visual identity is a reflection of bold and authentic clothing.

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seharsiddiqi@hotmail.com