Sehar Siddiqi
Sehar Siddiqi is a London-based graphic designer and coffee addict, raised in Saudi Arabia and Ireland. With a keen interest in branding, Sehar uses her cultural background to bring a unique perspective to her design work.
The Face Place
Visual Identity
The logo design incorporates 2 lotus symbols, one at 180° to the first lotus. I used a gradient on this lotus to reflect the clean nature of the products.
The three brand colours are Pomp and Power(lilac) which represents purity, Kelly Green which represents the organic ingredients in the products, and Bright Grey brings balance to the brand. The brand’s visual identity is a reflection of a clean and simple routine perfect for young women.